As a beauty destination, Taiwan isn’t quite as famous as Japan and South Korea, but the country has been slowly and steadily gaining a cult following over recent years. Beauty and skincare experts hold Taiwanese products in high regard and as a bonus, most of them are accessible and very affordable. Next time you visit Taiwan, give these best-sellers a try and discover what the hype over Taiwanese beauty and skincare is all about.
My Beauty Diary Masks
One of the best skincare brands that put the Taiwanese beauty industry on the global map, My Beauty Diary masks continues to be the country’s go-to sheet mask brand in 2019. The award-winning brand offers a wide variety of face masks for different skin types and while these can be found in many Asian countries, it’s best to stock up in Taiwan where they’re much cheaper.
Best-selling My Beauty Diary masks include Black Pearl Sheet Mask and Hyaluronic Acid Sheet Mask.
Bonanza Gel Mask
Sheet masks are popular, but Taiwanese skincare brand Bonanza is offering something a little bit different: gel masks. These cool and moisturizing jelly masks are very popular among Taiwan’s beauty gurus. With no chemicals and preservatives, Bonanza’s masks are gentle enough to be used daily. Stock up on Bonanza’s famous Whitening Black Gel Mask, which cleanses, brightens, and repairs the skin.
L’Herbaflore Eye Masks
The skincare line of L’Herbaflore is extensive, but most renowned are the brand’s unique wing-shaped eye masks, which are designed to nourish the delicate skin under the eyes. When in Taiwan, pick up the Tremella Moisturizing Eye Mask or Tremella Firming Eye Mask at drugstores.
Dr. Wu Serums
Dr. Wu is one of the best skincare brands in Taiwan, renowned for its skincare lines like the Hyalucomplex Hydrating System and the Mandelic Renewal System. Those who want to sample a product first can try Dr. Wu serums, particularly best-sellers like the Intensive Hydrating Serum with Hyaluronic Acid or the Intensive Renewal Serum with Mandelic Acid.
Naruko Raw Job’s Tears
Another top skincare brand in Taiwan, Naruko creates products using plant extracts and other natural, eco-friendly ingredients. If you’re looking for something cruelty-free, SLS and paraben-free, this brand offers a wide range of products. Naruko’s Raw Job’s Tears brightening series is one of its signature product lines, while essences such as the La Crème Face Renewal Miracle Essence also come highly recommended.
23.5°N Red Pearl Barley
With a commitment to a “farm to face” approach to beauty, 23.5°N attracts a loyal clientele who are drawn to all-natural, additive-free products. Inspired by Taiwan’s agricultural bounties, the brand uses locally-sourced ingredients, such as rice, red pearl barley, and bamboo. Travelers who want to fix tired, sunburnt skin usually go for the Red Pearl Barley series, which is known to even the skin tone and smooth its texture for a more radiant appearance.
Neogence Hyaluronic Acid Hydrating
Founded in 2005, Neogence was established by skincare experts and dermatologists to offer safe and effective products for sensitive skin. Neogence’s Hyaluronic Acid Hydrating series is lauded for its effects on dry skin, while the Pore Solution series is ideal for oily, acne-prone skin.
Cellina Cream
The classic Cellina Cream has been a household staple in Taiwan for over 40 years—and it remains a best-seller to this day. Made from camellia oil, the cream is soft, deeply nourishing, and comes in a handy tub that’s perfect for traveling. If you’re willing to try more of the brand’s quality products, Sakura Cream is a fragrant version of the brand’s classic cream.
SH-RD Protein Cream
Now a global brand, SH-RD is a Taiwanese hair care company dedicated to keeping your locks bouncy and healthy. Many stylists and celebrities swear by these products, but while the company offers plenty of options, the number one must-buy is undoubtedly its SH-RD Protein Cream. The lightweight leave-in treatment that repairs, revitalizes, and strengthens hair, is especially great in humid climates.
Miss Hana Waterproof Gel Eyeliner
There are countless of make-up brands in Taiwan, but Miss Hana is one of the most popular ones with a huge range of affordable products, including compacts, powders, lipsticks, and more. Best of the bunch is the ultra-pigmented Waterproof Gel Eyeliner, which comes in four colors and has proven to be smudge-proof and extremely long-lasting.
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