If you’re into the sparkly culture of kawaii, you must include Harajuku in your Tokyo itinerary. Harajuku is the area around Harajuku Station in Tokyo where you can find all-out cosplay and fabulous Japanese street fashion.
You can learn more about the Harajuku fashion on Takeshita Street, where almost everything is pink, purple, and peppy, from trendy boutiques to Harajuku girls. Before you get lost in this charming paradise and spend on just about anything, here’s your Harajuku shopping guide for the most kawaii stuff.
Bodyline’s fashion store has something for everyone. If you’re into Lolita, a style inspired by Victorian and Edwardian children’s clothes from the Rococo period, you can find bell-shaped skirts and lacy dresses in pastel or dark colors. For adventurous cosplay enthusiasts, you can grab clothes in different themes, such as animals, cartoon characters, cheerleaders, and police officers—among many others.
1-6-15 Jingumae, Shibuya-ku
You can try on more eccentric choices and punk fashion at Boutique Takenoko. Boutique Takenoko symbolizes “a history lesson in Harajuku style.” It became famous for many music and dance groups during the 1970s and 1980s.
2/5F, 1-11-6 Jingumae, Shibuya-ku
Go to GR8 if you’re looking for a wide range of hip designer clothes. The store features the work of designers Hyein Seo, Astrid Andersen, and Shaun Samson. You can also stumble upon popular designer collabs here like the Kanye West and Adidas Yeezy collection and clothing and shoes from Rihanna’s Fenty Puma line.
1-19-24 Jingumae, Shibuya-ku
Daiso is a remarkable landmark on the Takeshita-dori shopping street. Its three-story shop is filled with household products, trinkets, and cheap souvenirs.
4F 1-14-5 Jinnan, Shibuya-ku
Think butterflies, hearts, and adorable cartoon characters. W♥C has got plain, plaid, and printed designs for your kind of kawaii. They can make everything look cute and soft, from strawberries to sharks!
6-5-3 Jingumae, Shibuya-ku
WEGO Harajuku is for those who are looking for budget-friendly wardrobe pieces. You’ll find different styles here for both men and women, from vintage looks to modern Japanese street style.
1-6-9 Jingumae, Shibuya-ku
Style Nanda is originally from South Korea and just arrived on the Takeshita-dori street in summer 2017. The big pink building offers Korean skincare and makeup products as well as fashionable clothes and accessories. You can also take pictures at a photo area with oversized lipstick tubes and other fun items.
Kawaii Zoo Land
Jingumae, 1 Chome−6−12
Meet adorable animals like fox, ferret, and a capybara at Kawaii Zoo Land Café. Use the pink and neon facade of the café as background of your Instagram photos.
The Zoo Ice Cream
3-20-7 Jingumae, Shibuya-ku
Take a break from shopping and cool down with ‘The Zoo’ Ice Cream! This Harajuku ice cream stand looks like a pink ice cream vending machine, but you will actually order from the staff behind it. You have lots of animal shapes of ice cream to choose from: elephants, koalas, panda bears, rabbit, chicken, tiger, and their famous triple-decker piggie. All in different flavors!
Kawaii Monster Cafe
4-31-10 Jingumae, Shibuya-ku
Kawaii Monster Café is bursting with so many colors and contrasting concepts, swinging between peculiarity and extravagance. Kawaii Monster Café features different zones: Sweets-Go-Round, Mushroom Disco, Milk Stand, Bar Experiment, and Mel-Tea Room. They offer sushi, salads, and rainbow pasta.
However, if you are traveling to Japan with kids, we advise you not to go to the Kawaii Monster Cafe on a Thursday night, between 8 PM and midnight—that’s when they stage burlesque performances, and you have to be at least 20 years old to get in.
Totti Candy Factory
1-16-5 Jingumae, Shibuya
If you’re in the mood for something sweet, head to Totti Candy Factory and order a massive rainbow cotton candy and take pictures with their oversized desserts.
This kawaii café is all about the adorable Sanrio character, Pompompurin. You can find the face of this cute golden retriever cartoon everywhere, from the walls to the menu. For their menu, the café offers ‘Taco Rice in a Cup of Friendship,’ Coconut Milk Chicken Curry, and Mild-Tasting Beef Stroganoff. Even their yellow rice has Pompompurin’s face on it!